AUTOMOTIVE CASE STUDY: Domestic dealership drives leads through new customer acquisition

AUTOMOTIVE CASE STUDY: Domestic dealership drives leads through new customer acquisition

Challenge:

An automotive dealership group in Utah was looking to garner new business for one of their dealerships – solely through new customer acquisition. The group turned to our Automotive Network to create their own custom audience of competitive dealerships within a 30 mile radius of their dealership. They recognized the opportunity to identify real people at other car dealerships coupled with recency and  physical address. The client ran a direct mail campaign to home addresses Sniper Advertising Services provided.

Sniper Advertising Services Solution:

Sniper Advertising Services provided professional consulting services to procure the audience, segment based on a radius proximity and hand off physical addresses for direct mail to one of the leading fulfillment houses in the US.

Campaign Strategy:

Direct mail piece facilitated between client and fulfillment house.

The Results:

After implementing a direct mail campaign powered by Sniper Advertising Services leads:

• Lifetime campaign average CTR = 0.39%
• Unique deviceID audience CTR = 24%
• 28% conversion to retail